Osprey // tradeshow booth design & experience, art direction, graphic design

30’x30’ property with emphasis on gallery-style presentation with subtle nod to outdoor/southwest roots. Seamless graphic integration. Product is king approach with subconscious, omnipotent branding. Unexpected & subtle secondary color inclusion. Premium, industrial approach to materials capable of crossing categories. Awarded first place in the 400-900 square foot category at 2018 Interbike Booth Design & Innovation Awards in Reno, NV.

From EXHIBITOR magazine:

“In the category of 400-900 sq. ft., EXHIBITOR selected Osprey Packs (booth #2849). The company unveiled its new 30-by-30-foot island exhibit (built by Mackenzie Exhibit) at the event, which EXHIBITOR reps lauded as looking more like a permanent storefront than a temporary trade show booth. “The architectural elements and fabrication were stellar,” said EXHIBITOR editor Travis Stanton, “and the sophisticated aisle-side displays effectively elevated the products and contrasted the comparably rich textures and finishes of the central structure.”

Renderings, Architectual Collaboration: Joshua Mgonja