Osprey | Holiday 2019 Campaign // art direction, graphic design

Concept-to-execution holiday brand campaign & identity built to drive Holiday 2019 ecommerce sales on osprey.com. Execution focus on depth as well as marriage of squarish edges with circular softness. Photography representative of categories integrated into a complex environment of color & typography. Scalable & flexible elements capable of equal impact across canvases of all sizes.

Copywriting: Beth Puliti