Osprey Outdoor Retailer Summer Tradeshow Booth Reskin // creative direction, experience design, graphic design
Experience for Osprey’s reskin of their tradeshow booth for Summer Outdoor Retailer. Concept rooted around a logomark capable of unity as well as separation and individuality. Highlight of actual gear hand-dipped in white paint to illustrate each pack’s carrying ability and function without visual clutter. Interactive element allowed users to follow graphic to determine the pack best for them and deposit a ping-pong ball next to it for a chance to win rewards. 

Expansive, flexible experience with multitude of touchpoints and low budget.

experience collaboration, select graphic design: Mika Parajon