Osprey Outdoor Retailer Summer Tradeshow Booth Reskin // creative direction, experience design, graphic design

Experience for Osprey’s reskin of their tradeshow booth for Summer Outdoor Retailer. Concept rooted around a logomark capable of unity as well as separation and individuality. Highlight of actual gear hand-dipped in white paint to illustrate each pack’s carrying ability and function without visual clutter. Interactive element allowed users to follow a graphic to determine the pack best for them and deposit a ping-pong ball next to it for a chance to win prizes. 

Expansive, flexible experience with multitude of touchpoints and low budget.

Experience Collaboration, Select Graphic Design: Mika Parajon