Osprey | Sustainability Identity // creative direction, graphic design
Identity & guidelines built to grant visual reality to Osprey’s effort to become the leader in sustainable business practice for hardgoods in the outdoor space. Timeless intent to match a commitment lasting the life of the business. Highlights include (with some necessary exception) soft corners and palette, loud & clear intention without sacrifice of depth and a subtle, circular reminder of the importance of a closed loop solution.  The icon maintains an approachable nature largely in the interest of a crystal clear translation of purpose but is not entirely removed from abstraction. These efforts fully realize a brand within a brand focused on altruism and dedicated to the steadfast vision that the practices of saving our planet and doing good business are not mutally exclusive.

Photography: Dylan Gordon, Carson Brown