Stetson // digital design
Digital work for Stetson’s Character Driven campaign to support one of their classic silhouttes, The Open Road. Campaign was highlighted thematically by bringing a editorial sensibility to a digital environment. Instagram expressions are shown. Description below:

In 1937, the John B. Stetson Company introduced a game-changing new style. Called The Open Road, it embodied the best of the city and country, and combined a traditional western crown with a shorter, town-friendly brim. In the decades since, what was once an innovation has become an icon, worn by Presidents, artists, outlaws, and trailblazers of all kinds in the decades since. 

Introducing Character Driven, our new campaign celebrating the spirit, style and heritage of The Open Road—and the diverse, dynamic, and creative cast of characters who wear it, from Texas to New York and all points in between.

Creative Direction: Tyler Thoreson, Alix Keogh
Photography: Zackery Michael, Steven Visneau, Clarke Tolton
Copy: Andrew Bradbury