Stetson // digital design
Lead designer for the Upcycle Collection, a small capsule launch of rebuilt vintage Stetsons in partnership with Ben Fife at Westward Leather Co. Each of the ten hats was exclusive and one-of-a-kind, a lifelong partner for its owner’s path and story.

Collateral and work included a pair of emails, social assets, print/pre-press and blog layout.

The collection sold out in 10 minutes.

Photography: Tatsuro Nishimura, Rick Rodgers
Copy: Andrew Bradbury