Stetson // digital design
Lead designer for the Upcycle Collection, a small capsule launch of rebuilt vintage Stetsons in partnership with Ben Fife at Westward Leather Co. Each of the ten hats was exclusive and one-of-a-kind, a lifelong partner for its owner’s path and story.
Collateral and work included a pair of emails, social assets, print/pre-press and blog layout.
The collection sold out in 10 minutes.
Photography: Tatsuro Nishimura, Rick Rodgers
Copy: Andrew Bradbury
Collateral and work included a pair of emails, social assets, print/pre-press and blog layout.
The collection sold out in 10 minutes.
Photography: Tatsuro Nishimura, Rick Rodgers
Copy: Andrew Bradbury
![](https://freight.cargo.site/t/original/i/1dd9432c0a4913a6645f8fca44d9d3c079365b577a0f0555d2f3ac0a0aa99f07/Upcycle-Preview-Desktop-1.11x.jpg)
![](https://freight.cargo.site/t/original/i/bc2d6c144a40e33a6eb34049b3ae9259640763a61072380d14a294f6529d72b1/Upcycle-Launch-Desktop-1.01x.jpg)
![](https://freight.cargo.site/t/original/i/2f0f601dcbc5fd7849845011509b6b312aafbbe199d033f27f1629d6cbd1a409/DSC06131_r.jpg)
![](https://freight.cargo.site/t/original/i/0e1f46fc9b9c73787cee67ae014c7223cf0b221d0bece981af658cc327633b7e/DSC06131_r.2jpg.jpg)
![](https://freight.cargo.site/t/original/i/f4f354ac2e8870665d5736b65045b9da7838e63feddb0b6c30daf6068639aaf2/abalone_trail_1.jpg)