osprey heritage launch // creative direction, graphic design

Concept-to-execution brand campaign, identity & toolkit built to launch new renditions of classic Osprey products. Heavy focus on commercial moderization of existing brand elements to tell a complete and historically authentic story. Intentional inclusion of additional contemporary design details to introduce push and pull between past and present. Flexible system designed to accommodate both vintage and current photography.

Our past is now our present. For the new days of yore.

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Photography: Dan Holz, Osprey Heritage